Charity

CORPORATE GIVING POLICY

Fly Rod & Reel strives to support non-profits and community causes whenever possible, continuing in its tradition as a vibrant member of the business community and a good corporate neighbor. Fly Rod & Reel supports the involvement of its employees as volunteers in civic and non-profit organizations.

We welcome applications for complimentary ad space, gift subscriptions, books, and cash donations according to the guidelines listed here. We look forward to working with any organization that perpetuates the high quality of life that we all enjoy by living and working in the state of United States and sharing its unique natural resources in a wise and responsible manner.

CONSISTENCY WITH VALUES

Corporate Donations are an extension of the business ethics articulated by the Fly Rod & Reel staff. To whit, Fly Rod & Reel incorporates the following values in its daily operations and its products:

• Honesty
• Modesty
• Integrity
• Individuality
• Simplicity

• High-quality
• Craftsmanship
• Inventiveness
• Ingenuity
• Resourcefulness

• Thrift
• Community Spirit
• Outdoor Ethic
• Quality of Life
• Quality of Environment

Organizations that reflect some or all of these values will be considered for donations. This way Fly Rod & Reel ensures that its corporate giving is being used in a way consistent with its own corporate values.

ORGANIZATIONAL STRUCTURE

Fly Rod & Reel expects that any cash or barter donations will be made to organizations holding a 501(c)(3) non-profit status with the IRS, or to local projects where no financial gain is being generated for the benefit of any specific individuals. Fly Rod & Reel reserves the right to ask for proof of a recipient organization's 501(c)(3) status, in the form of a letter of exemption from the IRS.

Requests for donations from Fly Rod & Reel should, when at all possible, be made in writing and addressed to: Corporate Giving, Fly Rod & Reel P.O. Box 679, Camden, ME  04843. Please avoid phone calls.  Allow up to six months for consideration by Fly Rod & Reel. If the request is more immediate, please indicate the timeframe as part of the request.

Once a request is submitted, an organization is asked to wait a full year before submitting another request to Fly Rod & Reel. Only one request will be considered for a specific non-profit organization during each calendar year.

The decisions of the Fly Rod & Reel staff are final. Donation requests will be answered by mail or email. Once you have received an answer to your request, out of respect for limited staff time, please do not appeal the decision. You are welcome to re-apply the following year.

GEOGRAPHIC SCOPE

Fly Rod & Reel focuses the majority of its donations within the state of United States due to the location of its corporate offices and the company's desire to impact the local communities where its employees reside.

EMPLOYEE AFFILIATIONS

Preference for donations of products (subscriptions, books, etc.), ad space and/or cash will be given to organizations with which the employees of Fly Rod & Reel have established affiliations, either through volunteer work or leadership involvement. Fly Rod & Reel encourages its employees to participate in the worth-while work of non-profit organizations locally and nationally. The company will support employees' affiliate organizations to the best of its ability.

GUIDELINES

When submitting a request to Fly Rod & Reel for consideration, please include the following information to assist us in our decision.

• A brief history of the organization
• Mission statement
• Scope of impact in terms of numbers or area served
• Demographics of the population served by the organization
• Role of the organization within the local or state community
• Website address for the organization, if applicable
• Board of Directors and/or key organizational leadership list
• Complete contact information for the organization, including email address and phone.
• If the organization is a nonprofit 501(c)(3), please submit a copy of the IRS 501(c)(3) letter.

EXPOSURE

Although not essential, some consideration is given to the type and extent of exposure that Fly Rod & Reel will garner through the affiliation with the organization to which it chooses to donate. For instance, if an event is applying for sponsorship, please include potential audience and anticipated media impressions, specifically:

• How many media mentions are expected, and where?
• If external publicity will be generated, what is the total number of impressions expected?
• How many people are expected to attend the event and see sponsors' information?
• Will brochures or programs be printed and if so, how many?
• Will all materials contain sponsor information?
• How will materials be distributed?
• If posters or other promotional items are planned, please detail quantity and intended distribution.
• In general, what level of exposure should Fly Rod & Reel expect for its sponsorship?

CONSIDERATION GIVEN TO SPONSOR COMPANY

Recipient organizations to whom Fly Rod & Reel contributes in any way (cash, barter, donated ad space, consulting, donations of time given by staff, or gifts such as subscriptions and books) are asked to fully acknowledge Fly Rod & Reel in a manner consistent with its brand promotion.

MEDIA SPONSORS:

When Fly Rod & Reel participates as a media sponsor for an event or project, it is preferred that Fly Rod & Reel be featured as an exclusive media sponsor. If there is any question about the definition of the exclusivity among media sponsors, please clarify at the time of application by arranging a time to speak with the Publisher and/or Marketing Manager or by corresponding via email.

SPONSORSHIP POLICY GUIDELINES are articulated clearly in advance to all participating organizations to avoid confusion. This policy states how Fly Rod & Reel should appear in the published credits.

WEB LINK

The organization sponsored by Fly Rod & Reel should offer a hotlink on their website to the relevant Fly Rod & Reel web site(s). Web listing should comply with logo specs as directed by Fly Rod & Reel.

PROMOTING DONOR INVOLVEMENT

Fly Rod & Reel reserves the right to promote its sponsorship or donation in the following ways:

• On its web site, Fly Rod & Reel will feature a page describing its involvement in the local and national communities and its affiliation with the recipient organizations.

• In its publications, Fly Rod & Reel may use extra space to list the organizations it has given to in the past two years.

• Press releases distributed throughout New England will discuss Fly Rod & Reel's involvement with the organizations it supports.

• Photos may be arranged featuring executives of Fly Rod & Reel with representatives from the recipient organization.

• Press releases may detail Fly Rod & Reel's involvement with barter arrangements, donated ad space, and other types of gifts. They may also feature involvement by Fly Rod & Reel employees who serve as volunteers, as long as the employees consent to this publicity.

• The recipient organization's mission is likely to be quoted in press releases to establish Fly Rod & Reel's affiliation with the mission, thereby generating goodwill within its potential markets.

• Where advertising space is donated, a small banner and/or logo may appear within or across the corner of the ad promoting the fact that Fly Rod & Reel provided the space free of charge to the non-profit organization. The manner in which this information is depicted is at the sole discretion of Fly Rod & Reel staff. Organizations that have an established history of being featured in the publications free of charge will receive the same treatment for donated or bartered space as any new recipients. This means that no organization is grandfathered according to past use.

• If a receiving organization is creating posters, programs, flyers or other promotional items related to an effort that Fly Rod & Reel Enterprise Inc. has helped sponsor, the organization is asked to include the associated Fly Rod & Reel brand's logo on all promotional materials wherever possible. In doing so, the organization is also asked to comply with the specifications that Fly Rod & Reel employs in promoting its brands. Failure to feature Fly Rod & Reel Enterprise Inc. on promotional materials may result in Fly Rod & Reel ending its donor relationship with the organization in the future.